Benner Imports, Inc., an automobile dealership, placed an advertisement in the Chicago Sun-Times to sell a station wagon. The Advertisement displayed a price that was $700 lower than the dealership had indicated in the advertising company sent to the newspaper. A customer wanted to buy the car at the advertised price. The company refused to sell. The customer argued that the advertisement was an offer that he had accepted, creating a binding contract.
1. Do you agree with the customer or the auto dealership? Why?
2. Explain the legal principles that apply to this case and its likely outcome.
3. What implications could this case have on you personally or on others today?