Branded posts are owned media with no advertising costs to you whereas ads on social media platforms are paid media, such as pay-per-click or sponsored posts, which have a cost. For this assignment, focus on branded posts and select two different social media platforms to construct a specific branded post for each. What is the user persona for your venture in the context of social media? Keep your user persona and SM target audience in mind when crafting these branded posts. Next, complete a media plan for each, to include choosing the media mix and creating a schedule for postings.