Case study : apple | Marketing homework help


Design Thinking and Innovation at Apple. Thomke, Stefan; Feinberg, Barbara​

  • 2 page analysis, including: ​
  • Introduction – setting the context of the case ​
  • Analysis – What is Apple’s approach to design and innovation? How did they get to this point? What is important about their approach? Etc.​
  • Conclusion – what was the key takeaways in regards to new product development

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