Develop a crm plan of the company of your choosing. content:


Develop a CRM plan of the company of your choosing.
General information of the company and its environment
     Type of business
     Location & overall market information
     Competitive scenario
     Description of the product and services they provide
     Description of the customers and services interaction
Develop CRM plan considering the different areas of the company.
CRM Performance metrics to use/used to determine success or failure of the plan.
Distribution of Grade Elements

Note: APA format

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