If Zappos wanted to utilize data mining, they might:send a 30% off coupon code to customers.post an article on the future of footwear fashion on…

If Zappos wanted to utilize data mining, they might:

a.send a 30% off coupon code to customers.

b.post an article on the future of footwear fashion on their Facebook page.

c.survey customers on their style preferences.

d.email customers suggested products based on previous purchases.