Module 9 – Discussion Board Activity
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Discussion Board #5: The Big Picture Idea
Find and share an ad from within the last 12 months (copy the URL to your response) and map it backwards by using the elements in the ad (copy, visuals, sound, people, etc.) to answer the following questions:
- Who is the ad talking to? What makes the consumer unique?
- Who does the brand represent? What makes the brand unique?
- What is the big idea presented in this ad?