One of the most important responsibilities of supply managers is the cultivation and nurturing of supply chain relationships. And while any discussion of relationships sounds likes we should be sharing our feelings with Dr. Phil, this seemingly intangible area can lead to very tangible benefits. Supplier relationship management can result in favorable treatment from suppliers, access to supplier-developed innovation, and a heightened willingness of suppliers to make investments that only benefit certain customers. What are some of the different types of relationships? What are the benefits that you could imagine or have experience with a relationship with a supplier?