Plot the moves of McDonalds and Starbucks on the axes of price and perceived quality. What should be done by a company with a similar original position to Starbucks, but operating in a market where McCafe has not yet arrived?
Plot the moves of McDonalds and Starbucks on the axes of price and perceived quality. What should be done by a company with a similar original position to Starbucks, but operating in a market where McCafe has not yet arrived?