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8/6/23, 3:49 PM SLP – BUS303 Business Communication (2023JUL17FT-1) 1/3

Module 2 – SLP


Assignment Overview

The Power of Social Media and Marketing

Social media is a communication channel for organizations of all
sizes. Many of us have personal social media pages that allow us
to keep in touch with friends and family. Businesses use the
medium differently.

SLP Required Readings

Pros and Cons of an Instagram Business Account (2020)
5 Ways to Grow Your Business Through Blogging (2020)

SLP Assignment

Begin by selecting a company and researching their social media
pages such as Instagram, Facebook, Twitter, etc.

a. Start by using the attached APA 7th template for this assignment.

b. Provide in your introduction a brief overview of the social media
companies that support your chosen organization.

c. Compare and contrast the similarities and differences in what
these social media platforms provide for your selected company
(Cite Sources and Support your Work).

d. Determine if these social media organizations provide a valuable
service in helping your selected company enhance or improve its


8/6/23, 3:49 PM SLP – BUS303 Business Communication (2023JUL17FT-1) 2/3

reputation, image, and overall consumer experience (Cite
Sources and Support your Work).

e. Conclude with an opinion on how well your selected organization
uses social media for advertising services, products, community
partnerships and support.

SLP Expectations

1. The minimum length requirement for this Module Case
Assignment is 2 full pages (excluding Title and Reference pages)
to include 2 scholarly sources.

2. Provide an APA-formatted title page. Use the APA 7th
Assignment Template.

3. Include an introduction, a body using 2 scholarly sources cited to
support your work, and a conclusion that aligns with your
purpose statement, summarizes each section, and then wraps up
into a final thought.

4. Provide an APA7 formatted References Page (See APA 7
“References” section).

5. Upload your paper to the Case Dropbox before the assignment
due date.

6. Proofread your work.

Also, see the guides below for APA and Student Support Services:

Student Support Resources

Trident APA LibGuides

Understanding Plagiarism

Grading Note:

At Trident University International, rubrics are used for grading.
These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work

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