Strategic marketing – week 1

Please see below for the instructions. There is an attachment, the attachment is the company information this assignment is in regard to, Gale’s Green Barn. 

1-2 pages max, with one reference. This is needed by Tonight September 2 or by 8 am September 3 -8am (CST Central Standard Time/US)

The environment in which consumers make purchases continually changes and evolves. Over the past few years, several trends emerged in the consumer buying environment that is affecting their buying behavior and purchasing patterns. This trend challenges marketers to try to create messages that properly reflect consumer behaviors and influence their purchasing decisions. Students will identify and evaluate new trends in the consumer environment impacting purchasing patterns and consequently marketing strategies in the industry of their chosen company. 

The teams are required to write and submit a 1-2 page paper with a minimum of one reference.   

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